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Christian Craig Signs 2-year Deal with Troy Lee DesignsOctober 11th, 2010
The Troy Lee Designs / Lucas Oil / Honda Team is thrilled to announce the signing of Christian Craig to a multi-year deal to ride West Coast Supercross in 2011. Read the rest of this entry » ATV TRAINING FOR KIDS: A CLASS THAT PAYS FOR ITSELFOctober 8th, 2010
MEMORIAL MONUMENT IN HONOR OF RECENT CALIFORNIA 200 RACE CRASH VICTIMS TO BE UNVEILED AT 2010 LUCAS OIL OFF-ROAD EXPO ON SATURDAY, OCTOBER 9October 8th, 2010
Victims Family Members to Join in Unveiling Ceremony Held in Conjunction with Opening of Expo WHAT: Off-Road fans, racers, volunteers and friends and family members of the victims will gather on opening day at the 2010 Lucas Oil Off-Road Expo for the unveiling of the California 200 Memorial Monument, a large scale statue designed to honor the victims of the recent desert race accident where eight were killed and 12 injured. This unveiling will give families of the victims, supporters, friends and the entire off-road community an opportunity to reflect on this terrible tragedy. The monument is comprised of comprised of stainless steel and is eight feet tall. The public can all make their mark on the monument as well by signing the adjacent wall to show their support for victims and their families. After the public unveiling Saturday morning, the statue and the wall will remain on display throughout the weekend at the expo. Read the rest of this entry » Dune Whore, Inc. Controversy: Social Media Avenues to Debate Logo and NameOctober 8th, 2010
Press Release EDITED – [Name of The Online Forum omitted]. visit the Dune Whore website to see original press release. After the 12th Annual Sand Sports Super Show on September 17th, 18th, and 19th of 2010, a debate about DWI Clothing was sparked through an online forum. Only a few days after the thread started, there were over 20,000 views and 200 comments on this topic. All this began as a member of [The Online forum] posted a picture of the logo and started an online argument that is still festering. Some members of [The Online Forum] have gone as far as creating home-made videos to express their opinions on the topic. Read the rest of this entry » New Apparel & Novelty Company: Dunewhore, Inc/DWI ClothingOctober 8th, 2010
DWI has a unique logo & name and are proud of it. They offer off road apparel and novelty items, such as: shirts, hats, lighters, stickers, shot glasses, and party favors. They are considered offensive in some circles. “Our brand is fun and unconventional. We love off roading and love to laugh,” says Melissa DeWeese, President of DWI Clothing. Roll Design/Elka Raptor 250 Suspension UpgradeOctober 7th, 2010
We received a call at Roll Design regarding a suspension upgrade to Elka’s for a young girl Raptor 250, who’s age will not be revealed as it may or may not conflict with the sticker on the bike. Her Dad wanted her to not only be able to hang with the other kids she rides against when they create their little race tracks at the dunes, but also to increase the safety factor. Her stock bike was limiting on both aspects. After discussing his needs and wants, he decided on the complete Roll Design and Elka Stage 3 package for the Raptor 250. Read the rest of this entry » 11th Annual Lucas Oil Off-Road Expo- Pomona, CA (Oct 9-10)October 5th, 2010
11th Annual Lucas Oil Off-Road Expo- Pomona, CA (Oct 9-10)The 2010 Lucas Oil Off-Road Expo offers you the greatest collection of off-road companies, parts, equipment, gear, and experts ever assembled in America. From off-road racing to rock crawling, trail riding to sand sports, to motorcycles and ATV’s, to camping and adventure travel, you have the unique opportunity to meet and talk with the most knowledgeable people in the off-road industry. With a full weekend of excitement and 10 acres of off-road vendors in one location, you will see everything that is going on in the dynamic world of off-road. Read the rest of this entry » ELKA SUSPENSION INTRODUCES NEW SHOCK UPGRADES FOR CAN-AM COMMANDER MODELSOctober 4th, 2010
Walsh Race Craft Raptor 250R A-Arms in ProductionOctober 4th, 2010
Team MCR/Maxxis Rides Razrs to WORCS SuccessOctober 4th, 2010
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October 7, 2010 – Corona, CA
Press Release: (October 6, 2010) Since new laws regarding children riding ATVs on public lands were implemented nearly 3 years ago, it is now becoming easier to comply with them while at the Imperial Sand Dune Recreation Area (ISDRA) because of the availability of ATV safety training. And, not a moment too soon! As the opposition pushes to ban ATV use by children under the age of 16, “statistics” fuel their effort. By following the law and instilling good judgment upon our children, we can reduce accidents that sometimes lead to hospital visits. These preventable emergency room visits become statistics used to motivate the ban of kids ATV use! 
(05/10/10 – Fallbrook, CA) Roll Design/Elka Raptor 250 Suspension Upgrade – Story and Photos by: Erik Westergaard
BOUCHERVILLE, QUEBEC, September 28th, 2010 – The pioneers of arftermarket suspension for SXS have recently developed some cool new shock absorbers upgrades for all the new Can-Am Commander models: 1000, 1000XT, 1000X, 800R and 800XT. These hot-looking shocks with their massive 46mm bodies are also offered in a newly redesigned piggyback configuration for front and rear, making them very easy to install. 
The racers of tomorrow will have the same setup as the racers of today. With a the new A-Arms for the Yamaha Raptor 250 to smooth out the ride for our future racers with a +4″ width, +1″forward and approx 18″ stock length. The A-Arms feature the same great product designs as the bigger bikes A-Arms.