Corona, CA – December 2nd, 2010
Over the holiday weekend, the third addition of the 2010 Lucas Oil Off Road Racing Series aired on CBS Sports Prime Time Network Television.
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The most recent broadcast took place on Sunday 11/28, 5:00-6:00pm Est. and despite the time slot going up against prime time heavy weights like “NFL on Fox” Lucas Oil Off Road Racing garnered an impressive Nielsen Household Rating of 1.2%. This remarkable figure equates to roughly 1.39 million TVs (approximately 2.78 million viewers) that were tuned into the exciting sport of short course racing. A 70% increase over any previous short course off road race ever.
“Off Road Racing makes for great live entertainment and an excellent TV product.” stated Bob Patison, Executive Vice President of Lucas Oil Products. “This report shows that short course off road racing appeals to a diverse audience. We are still in the early stages and the maximum potential is yet to be revealed. The ratings from the last airing provides some proof that the sport has entered a growth curve.”
“The series is now wrapping up its second year,” explained Tony Vanillo, Race Director of the Lucas Oil Off Road Racing operation. “We have worked very hard to build a consistent series and create stability for the sport. We are thrilled with the level of competition and the high energy TV Programming that Lucas Oil Off Road Racing has created. Much of the growth can be attributed to attracting new fans and bringing the racing to a national audience.”
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About the Lucas Oil Off Road Racing Series:
The Lucas Oil Off Road Racing Series is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan friendly tracks. Lucas Oil Off Road Racing Series: This is Short Course. For more information please visit www.LucasOilOffRoad.com